Deep sea champagne. The infographics journalists at Hufvudstadsbladet have our own little box to fill every Monday. It´s a comment on something that happened in the news flow last week, and I like to pick something a bitt odd. The guy who usually draws the column got sick of trying to find out what to draw, so now it´s my turn (until I freak out).
This one is published today, and it´s about a pr-trick that Åland is doing to pimp up the image of the island after a sensational find last summer: the oldest ever champagne, about 200 years old and still drinkable, was found in a ship wreck. Last week two of the bottles were sold on auction for 24 000 and 30 000 euros. The money goes to conservation of the Baltic Sea, a sea so polluted we have algae invasions almost every summer. So, what do they come up with to boost the pr value of the event: they put 70 bottles of champage in a chest and store it in the sea at 40 meters depth. Every year they take a few bottles up. Wonder what the fish think about this?